Lurpak

During my lesson we were shown an advert for Lurpak butter which included some very intricate and detailed editing. The editing and close up shots in this made me watch very closely and made me feel inspired by the theme. These shots caused the audience to pay lots of attention to the different sections of the advert. The music also made the short trailer very interesting as it made it more tense and the viewer would watch as that type of music is used for more thrilling films. My favourite part of this scene is when the fire is coming through the gas pipe and the butter is dropping from the knife at the same time; using match cut.  The trailer, on a whole was very well edited, very well filmed and also very well filmed as it still made the product be seen whilst entertaining the audience, and I hope that my group will be able to produce a piece of work with as much detailed editing and camera work as this.

Demo's of types of shots

ECU - Extreme Close Up:

BCU - Big Close Up 

CU - Close Up 

MS - Medium Shot 

LS - Long Shot 

WS - Wide Shot

Establishing Shot

Low Angle Shot 

Camera positioned low looking up at the subject

High Angle Shot

Camera positioned high looking down at the subject

Tracking Shot

When the camera moves along with the object

Panning Shot

Camera on a fixed point, swivelling left or right

Font Analysis

Fonts are a very important part of the PDE involved with a Film, Fonts create a Identity in which consumers reconise the movie by, this could be on Posters, Billboards, Trailers, Teasers or on Websites, because of this choosing a font / designing a logo can be very important in the marketing of a film.


Types Of Font

Serif Fonts - Serif fonts are the fonts with details at the end of each 'stroke' for example:

Apple Garmond is a typical example of a serif font (resembling the famous 'Times New Roman', the default font in most word processors) another example is:

Sanford another typical serif font.

Serif fonts can and usually connotate seriousness, or maturity, reality and fact, they are used in Broadsheet newspapers, (as well as tabloids but that is for the beleif and stufy that sans serif fonts can be harder to read) important adverts and in the news. they are also used commonly in Thriller films because of their seriousness, as well as horror films.

Sans Serif Fonts - Sans Serif fonts are fonts without the 'serif' at the end of each stroke, 'sans' coming from french for 'Without' so 'Without Serif Fonts'

 

Arial is the most well known and reconisable Sans Serif font.

Gill sans is another well reconised and used font.

Sans serif fonts are also used all around the world in many types of media, such as Magazine logos, Adverts, and on television as well as obviously in films and film logos. Sans Serif fonts connotate a less serious nature compared to serif fonts, they also can seem more up to date and more modern or futuristic, they are commonly used in animations, Sci-Fi films, Family Films, and thrillers set in the modern world or based on realism.

My Inspiration

I would love to make a thriller opening like...

The Taking Of Pelham 123

Its so DRAMATIC, FAST PACE, ENERGETIC and FUN which makes it a perfect!

The fact that its doesn't fit the usual thriller idea of being scary, as it is an action thriller, which makes it even more appealing to me as i know everyone else will me making psychological or supernatural thrillers.

The only problem will be the amount of editing needed will be intense so a lot of practising on Final Cut Pro will be needed.

TAKING OF PELHAM 123

I love the blured, slow-motion, swish-pans,camera shots in the opening. The editing of the speedness is very effective it also contains lots of close ups, to the sped  up shots which i find very intresting. Right from the opening credits we know that we are in for a fast ride !. i would love to base our thriller opening on this particular one but will be very hard to capture. 
i have also put up the trailer!!!

Lurpak Kitchen Odyssey

I really like this advert as it reminded me of an actual openining of a movie for example at the start it shows a high angle shot of the cartons and bottles which was on top of the fridge look like tower buildings. We then get an extreme close up of the man eye and fingers as he searches for the eggs. the sprinkle of the salt into the egg yolk reminded me of a vocalno, it splashed and looked like it was about to erupt. we then see an extreme close up of the fire as he pulls the omlette into the frying pan which looks like a water fall. The advert's intense build up is reflected as a journey which the man cooking and the audience shares together.

Lurpak Kitchen Odyssey

i was watching TV one day and this advert popped up on my screen. The new Lurpak advert andWOW i was stunned. The amount of edits, close-up and extreme close-up shots used is absolutely AMAZING. It creates a whole new feeling to cooking a basic omelette and really caught my attention instantly.

i would LOVE for my group to be able to create our thriller opening using this much editing to make it even more dramatic !